The Challenge
In today's fast-paced urban environment, capturing the attention of commuters is harder than ever. Achi needed an advertising solution that was impossible to ignore. They wanted to build massive brand awareness and project a modern, dynamic image by leveraging high-traffic locations in and around Ernakulam.
Our Strategic Solution
We proposed a targeted Digital Out-of-Home (DOOH) campaign using large-format LED video walls. The strategy was to bypass traditional static hoardings and instead use the power of motion and light to create an "unmissable" brand presence. We focused on creative that was visually stunning and could deliver a powerful message in seconds.
Flawless Execution
Prime Location Takeover
We secured advertising slots on the most prominent LED screens at key junctions, ensuring visibility during peak traffic hours for maximum audience reach.
Dynamic Video Content
Our team designed and produced a series of short, vibrant, and high-contrast video ads. The content was optimized for silent playback and immediate visual impact.
Strategic Ad Scheduling
The campaign was scheduled for maximum exposure, with increased frequency during morning and evening rush hours to target the largest possible audience of daily commuters.