The Challenge
Milky Mist, a household name in dairy, faced a growing challenge: while trusted by traditional consumers, its in-store presence wasn't resonating with a younger, digitally-native audience. The retail experience was functional but lacked the vibrancy and engagement needed to convert Gen-Z and millennial shoppers into loyal customers.
Our Strategic Solution
Screen and Scroll developed a comprehensive in-shop branding strategy designed to transform Milky Mist from a simple product on a shelf into an interactive brand experience. The goal was to create a modern, "Instagrammable" environment that encouraged social sharing and built a community around the brand.
Strategy in Action: Key Activations
Modern Visual Identity
We rolled out dynamic new signage, vibrant wall graphics, and sleek LED displays. The design language was updated to be clean, fresh, and energetic, reflecting the quality of the products.
Interactive Product Displays
"Lift and Learn" digital screens were installed, allowing customers to pick up a product and see information, recipes, and user-generated content appear on a nearby display.
Social Media Integration
We designed dedicated "selfie-spots" and photo booths with branded props and unique hashtags, turning shoppers into brand ambassadors and driving organic online buzz across Kerala.